SEO Agency In Bournemouth
Build your organic traffic with SEO.
Merit-based SEO
You want to be at the top of search results (we all do), but why should Google promote you over your competitors? Our agency's approach to SEO is by systematically outperforming your competitors in every way.
Get to the top because you deserve it.
The four key areas of SEO:
Technical
Website configuration
Content
Original written content
Links
Quality inbound links
Behaviour
Improving user experience
Our approach to SEO:
Our agency works across all of the key areas of SEO, targeting those that’ll yield the best results in the fastest times first. Here’s how we do it…
Site review and intial research
Understanding where your site is and why
We start by reviewing your current positions in search engines for terms relating to your business. Once we know where you are, we get to work looking at why you’re there. Using a piece of sophisticated software, we crawl your website in much the same way Google does, giving us an overview of how the site has been configured and how it could be improved.
Technical site improvements
Fix any issues and configure the site to best practices
It’s vital before undertaking further work on the site that any problems or concerns are resolved. Fixing these issues will often give almost instant improvements to your positions in Google and will also give us a solid base to build on.
Unique, interesting and engaging content
Blog posts, case studies, news and events, tutorials and more
An effective SEO campaign starts with content - it’s the king of SEO. We need a regular feed of new and interesting copy to load into the site. It needs to answer people’s questions, be on topic and most importantly, be original. Finding the time to write for your website regularly can be difficult, which is why we offer a modestly priced copywriting service for you to use as and when you need it.
Merit-based link building
Get people talking about your excellent new content
Having links from other websites to yours passes some of their credibility on to you which in turn improves search engine positions. Having already created some high quality, useful and original content, we now look for linking opportunities and reach out to those who we think will find what you’re doing interesting and valuable.
Improve the experience your users have
The longer people stay, the better
If people leave your website almost immediately after arriving from Google, whether that’s because of speed, design or content, it sends a clear message that the site Google decided to show doesn’t solve the question the user had. By improving your website’s user experience and keeping people engaged, Google will see that your site is popular and reward you with higher positions.
Track positions, report and learn
Monitor progression, track results and continue to learn
Keeping track of the performance of an SEO campaign is essential, and we’ll provide you with monthly updates, covering everything from your positions in Google to how users are behaving on your website. Using this information, we can all collectively learn and continue to improve the performance into the future.
Our approach to SEO:
We work across all of the key areas of SEO, targeting those that’ll yield the best results in the fastest times first. Here’s how we do it…
Site review and intial research
Understanding where your site is and why
We start by reviewing your current positions in search engines for terms relating to your business. Once we know where you are, we get to work looking at why you’re there. Using a piece of sophisticated software, we crawl your website in much the same way Google does, giving us an overview of how the site has been configured and how it could be improved.
Technical site improvements
Fix any issues and configure the site to best practices
It’s vital before undertaking further work on the site that any problems or concerns are resolved. Fixing these issues will often give almost instant improvements to your positions in Google and will also give us a solid base to build on.
Unique, interesting and engaging content
Blog posts, case studies, news and events, tutorials and more
An effective SEO campaign starts with content - it’s the king of SEO. We need a regular feed of new and interesting copy to load into the site. It needs to answer people’s questions, be on topic and most importantly, be original. Finding the time to write for your website regularly can be difficult, which is why we offer a modestly priced copywriting service for you to use as and when you need it.
Merit-based link building
Get people talking about your excellent new content
Having links from other websites to yours passes some of their credibility on to you which in turn improves search engine positions. Having already created some high quality, useful and original content, we now look for linking opportunities and reach out to those who we think will find what you’re doing interesting and valuable.
Improve the experience your users have
The longer people stay, the better
If people leave your website almost immediately after arriving from Google, whether that’s because of speed, design or content, it sends a clear message that the site Google decided to show doesn’t solve the question the user had. By improving your website’s user experience and keeping people engaged, Google will see that your site is popular and reward you with higher positions.
Track positions, report and learn
Monitor progression, track results and continue to learn
Keeping track of the performance of an SEO campaign is essential, and we’ll provide you with monthly updates, covering everything from your positions in Google to how users are behaving on your website. Using this information, we can all collectively learn and continue to improve the performance into the future.
Want to outperform the competition?
Get in touchFrequently asked questions about SEO:
What is SEO?
SEO is an abbreviation of "search engine optimisation". In simplistic terms, it is the process of improving a website to achieve higher organic search positions. Google is the most widely used search engines in the western world, and therefore, most SEO agencies look to optimise websites for Google.
Google is continually updating the algorithm it uses to place sites in a list of results, as such, being aware of the current best practices is vitally important, as is doing things by the book to avoid being penalised.
What is on page SEO?
On-page, SEO is the systematic improvement of a website's pages, in-line with Google's guidelines, for it to perform well in organic results.
Google's recommendation is always to build websites for the users, and not for their search engine. Ultimately, over optimising a website by inserting many keywords in lots of places will turn off your audience and Google will see through it. On-page SEO is a fine balance between ticking Google's boxes and still conveying the message you want to visitors.
Here is a link to Google's beginners guide to on-page optimisation.What is technical SEO?
Technical SEO is similar to on-page SEO, in that it focusses more on the website than any external factors. Typically, technical SEO looks to improve the speed, security and reliability of a website. The faster, more secure and reliable a site is, the more likely Google will rank it well.
What is offsite SEO?
Offsite SEO is the improvement of a website's positions using external factors. Namely, backlinks. By having links from other websites, and if possible those with high credibility, you increase your website's status. Link building, as it is known, takes many forms; from cheap spammy links from link farms which are likely to get you penalised to high-quality links earnt by merit.
What are backlinks?
Backlinks are links from other websites to yours, almost every website has some backlinks, such as links from social media pages or online directories.
Over the years, the importance of backlinks has grown significantly in SEO, which led to the rise of a whole industry of buying and selling them (which is strictly against Google's policies and can get you penalised). Whenever you get an email offering you SEO services for cheap, they'll be selling backlinks, i.e. links from link farms which have been created specifically for this purpose.
Google doesn't like serving up spammy results to its users, their business is built on search and its ability to provide the right results to the right search term. As such, Google comes down hard on people that try to game the system by purchasing links, and while buying a few may seem like a quick win, it can very quickly lead to you not appearing on Google at all. You have been warned :) .Why is SEO important?
SEO is important because receiving "free" traffic to your website, from people that are specifically looking for the product or service you provide, is hugely desirable. Advertising is becoming more and more expensive, and when you're paying anywhere from £2-£30 per click in Google Ads, getting it for "free" is a blessing. The reason we put the word free in quotation marks is that while the on-going traffic doesn't cost anything, you will need to invest either time, money or both into getting that traffic. Still, SEO tends to be far less expensive than on-going advertising costs and it's also harder to mimic. Any business can quickly set up an advertising campaign online and be competing against you if you've invested time and money into an SEO strategy over the course of years, it's not so easy to copy.
Can I learn SEO?
Yes, of course, you can, although it will take some time and your skills will only grow with real-world experience. There are tons of free resources out there for anyone that wishes to learn it for themselves, such as this awesome SEO guide for beginners from Moz.
How much does SEO cost?
SEO costs vary dramatically based on the quality of the service you're getting. As we mentioned in an earlier FAQ, you can buy cheap links, sometimes for as little as a couple of hundred dollars, but ultimately these links will be seen by Google as spammy and you could be penalised.
Professional SEO services start from around £1,000 for an initial website audit, through to tens of thousands of pounds for large scale on-going contracts.
The great thing about SEO is that it can be scaled according to budget, the more you put in, the faster you get to the destination, but there's no reason you can't start off small.Why is content important in SEO?
Written content is vitally important to SEO. People are online every day searching, asking questions and looking for answers. Written content is the opportunity to answer the questions your target audience is asking. The more questions you answer the higher the probability that your site will rank well and actually be of use to people. Put simply, the more content you have, the more opportunity you have to perform well in search.
What is an SEO agency?
An SEO agency is a company that performs SEO on websites belonging to a client. The work involved is likely to be varied and different for every client, but the SEO agency will have some best line best practices that they always try to implement when doing their work.
Is SEO expensive?
SEO can be expensive, but the cost should always be considered alongside the ROI (return on investment). SEO done well, often entails an on-going programme of works, which over time brings the results the client is looking for.
How quick is SEO?
Usually, making onsite improvements to a website yields an almost instant gain in positions, this is also true when a new, well-optimised site is launched, to replace an older version. These initial gains are quick and demonstrable, but to reach good positions for search terms which get high volumes of traffic, and therefore will be competitive, takes time.
Congratulations - you made it! Welcome to our footer. If you made it this far you’ll know who we are and what we do, so it’s probably a good time for us to find out a bit about you. Get in touch, we’d love to hear from you.
