Content Marketing Agency
Influence your audience.
‘Content marketing, isn’t that blogging?’
Yes and no - blogging is just one of the tools we use. Content marketing is an opportunity to connect with your target market and offer them real value before they become a customer. It’s your chance to influence them in the early stages of their decision-making process, so when they’re ready to buy you’re top of the list.
Questions need answers
When we use Google, we’re asking questions and searching for answers. Sometimes those questions can be particular and clearly show that the individual is ready to buy, like ‘buy grass seed online’, but often people first research, learn and look around at options before they’re ready to buy.
Be there for your customers
Content marketing provides value to your potential customers, regardless of where they are in the decision-making process. If you make your business known as a trusted source of information - an expert in the market - you’ll be rewarded with brand awareness, increased sales and customer loyalty.
The best content is:
Original
New and unique
Educational
Provides real value
Digestible
Produced for your audience
Interesting
Not just serious, have some fun
Content isn’t just the written word
Content can be anything - tutorial videos; podcasts; infographics; photos or software to name but a few. Going back to our earlier example, why not create a grass seed calculator that allows people to work out how much they need based on the type of grass and the area of coverage? Now that’s valuable content!
Getting content seen
So we’ve got some nice new content, now we need to get it in front of people. In time, the content will rank in Google organically, but in the immediate future let’s get shouting about it on social media. The great thing with content marketing is that it gives you tons to talk about on social - no more scratching your head looking for things to post, you’ve got value!
Want to be an influencer in your market?
Talk to us
Congratulations - you made it! Welcome to our footer. If you made it this far you’ll know who we are and what we do, so it’s probably a good time for us to find out a bit about you. Get in touch, we’d love to hear from you.
